Give Me Just a Few Months…and You’ll Master the Art and Skills of Being a Career Coach, Attracting Your First 10 Clients, and Living the Life/Earning the Income of Your Dreams – Working from Home or From Anywhere!

Does this sound like you?

  • You're tired of being at the whim of the economy or your market as to whether you have clients – or a job?
  • You're feeling frustrated and exhausted trying to keep up with commuting, working a stressful job, and trying to find time for yourself and your family?
  • Wants to work fewer hours while earning more money?
  • Really wants to make a difference in the world but doesn’t know where to start?
  • Knows somewhere inside you that it is possible to have fulfilling work and make good money – if you could just find the right outlet?
  • A “natural coach” that other people seek out for advice – and you’d love to turn this natural ability into a business?
  • Wants to increase your income through a new skill that would be highly valued – and well compensated – by enthusiastic clients and customers?

Then you have come to the right place!

What Will I Learn by Attending Your Training?

27_05_01.tif 3By joining me for this update to our time-tested approach to career coaching – which we have used to train thousands of students from more than 42 countries around the world over the past 13 years – you will learn:

  • what career coaching is - and how it is different from career counseling, consulting and other similar specialties
  • the 3 key components of every coaching session
  • how to bring structure to your coaching and still have room for your uniqueness
  • our trademarked “Authentic Vocation” approach to designing one’s ideal career - these 8 components alone will delight your clients and make your coaching so much easier!
  • our proprietary “QuantumShift! Coaching” model - learn it now in just a few hours, and continue to hone and refine your skills for life!
  • how to use Linkedin and other social media as power tools to help your clients succeed in any market
  • how to custom design a Job Search Action Plan for your clients – and leverage their strengths in their search
  • what a good resume includes, online or offline – and how to use resume writers in your business
  • how to coach clients to effectively interview, network and negotiate their compensation

A Little Bit About Me…

bqTCP_4181-166x250My name is Marcia Bench, and I am a Master Certified Career Coach and the Founder and Director of the most established career coach training school in the world: Inspired Business Institute (fka Career Coach Institute)! I am the author of our industry leading textbook, Career Coaching: An Insider’s Guide and 24 other books, and have personally coached and trained thousands of individuals in their career choice and job search in my 27 years in business. I have grown my coaching businesses (and yes, I have started and grown several) into the mid 6 figures – and we help you grow your business into the size that you want, in addition to teaching you the coaching skills and knowledge you need! We have developed our proprietary training materials and certification program to set the standard in the industry – and we have certified hundreds of coaches worldwide!

I’d like to invite you to be among the FIRST students to participate in our latest UPDATE to this industry-leading program.

Historically, we have offered this program by teleclass. But as the market has changed, webinars and a video are the new preferred means of learning. (Think about how much time you’ve been on Youtube the past month – ??) So being the trendsetters we are, we’re pioneering again, offering the program in LIVE interactive webinar – led by me personally – with online slides to highlight key points – in this 12-week series. We will then do live Q&A and role plays to help you apply what you learn – and over this short few weeks, you’ll not only learn coaching skills, but you’ll actually become a coach.

I will take you by the hand and PERSONALLY walk you through both the mindset and the specific skills of career coaching – including how to structure each session and build your business – that will make working with clients a breeze, without having to be the “expert” in their field or to work hard to have the answers. (The answers will come from them!)

Over the past 26 years, I have pioneered a formula that enables you to become not just another coach, but a trained specialist in one of the most in-demand, recession-proof specialties there is: career coaching! I can’t wait to share some of the NEW trends in the industry (including social media) and how they make it even easier for you to make a difference in people’s lives! You’ll be able to use your natural coaching skills into a profitable business so you can make the difference you long to make. I have literally made millions of dollars using what I’ll be sharing with you – and you can too!

Recent Grad Turns Coaching Into 6-Figure Business Within 12 Months

“Since training with you I quickly turned my coaching specialty into a six figure business within one year. My coaching rates doubled instantly due to my expertise and credibility. Clients appreciate and will pay for coaches who have a proven system that works. As a result, my business more than doubles each year, I’ve worked with large corporations and receive requests for paid speaking engagements, even authoring my own career book this year as well. Thank you for all of the support and resources you offer, certified coaching classes to how to be an expect speaker and author. Your training is the foundation of my success.”

Debora McLaughlin


Imagine Your Life as a Career Coach…

j0439502Most people work in jobs they don’t enjoy, don’t make enough money – or in these times, don’t have a job at all. In just a few months, you could be making a great living helping them.

Picture this:

  • Instead of this: working a grueling 40-hour week, with two weeks’ vacation, a boss you don’t like, a limited salary (and no prospects for increases any time soon), suffering through a commute to work in traffic each day, and having to “dress for success,”
  • You could instead be: your own boss (!), working from a home office, two to three days a week, setting your own hours, choosing your clients, taking off as much time as you wish, realizing an hourly billable rate of $200/hour or more, and if you decided to take the family to the beach or the mall or the park in the middle of the day or week, you could do so (and no one would need to approve it!). You would have the freedom to travel, live where you want, and spend more time with your loved ones (and with yourself too). It’s also very rewarding to see people find the work they love…and begin contributing in a bigger way too.

And it’s not as hard as you think to learn! Just keep reading, and we’re going to show you how to learn the skills you need to demystify the coaching landscape, help people find and grow in a job they LOVE, master marketing and client engagement, and more. Then you have come to the right place!

Here are the Facts About The Profession of Career Coaching

Coaching is a fairly new industry as industries go…it began in 1989. And we were the first to apply it to career in 2001. So you are getting in on the ground floor of a HUGE opportunity! Here are some facts you will want to know:

Facts about coaching:

  • Coaching is now a $1.5 billion industry
  • Coaching has been rated one of the top ten home-based home-based businesses to start by national business magazines
  • People who use a career coach get jobs 15 to 46 percent faster than those that do not, according to Lee Hecht, Harrison
  • Coaching is the second fastest growing profession next to management consulting

Facts about today’s workers (career coaches’ clients):

  • Most people change careers 10-14 times during their lifetime
  • The average job lasts just 2 to 3 years
  • The corporation as we know it will not exist in 10 years (Tom Peters)
  • The average worker today holds nearly 10 jobs before age 36 (US Dept. of Labor)

Given these facts, you can see why career coaches are in such demand – and there is a virtually unlimited market of dissatisfied, displaced and retiring workers. You can learn the skills and knowledge you need to be a successful career coach in just a few months.

What IS Career Coaching?

shakehandsCareer coaching is a specific way of working with people – over the phone or, if you prefer, in person – to help them discover what would most fulfill them and creating the path to get there. They may be in job transition, or they may simply be unhappy in their current position. You learn to help by asking coaching questions, providing feedback, helping them stretch beyond what they thought was possible, and keeping them accountable on the path to their goal – including overcoming any barriers that may arise. You might simply work one-on-one with a select number of clients. Or you might combine your coaching with other related activities such as training, speaking, writing, recruiting, counseling, and creating and selling information products (books, audios, etc.) that help your clients.

You might work in a college career center and help students and alumni find the position that is right for them. Or you might get called into a company to help them increase morale and improve the bottom line with a career development initiative including coaching. A growing niche is to coach people in the Baby Boomer generation to plan work during retirement” – after their full-time career when they do something they enjoy, part-time or on a contract basis. You might even help someone decide whether to leave a corporate position to become an entrepreneur – or return to the corporate world after a sabbatical or family leave break in their career. Career coaches work with people throughout the life spectrum, from the first job in high school or college to career transitions during the primary working years, to retirement and beyond.

elizabeth-about“Working with Marcia was the single best investment I made this year. I closed three clients at higher fees than I have ever charged, bringing in more than $59,500 of business in just a few weeks! I am now on track to TRIPLE my income this year, and on my way to my goal to start a private health facility for children to manage and overcome anxiety-related illnesses, thanks to Marcia’s masterful coaching.”

Elizabeth Lengyel

Who is Right For Career Coaching

womantalkingThe very first qualification to be a career coach is that you have a sincere desire to help others. Whether you seek to apply coaching within your company or form your own business, it is about helping people realize their dreams – and transcend barriers. It takes a heart-felt commitment to do this!

There are no official prerequisites to be a successful career coach. Our students span many personality types, industries, backgrounds and locations. But most of our students come from one of 5 groups:

  1. Frustrated, burned out or dissatisfied managers, professionals and executives in a wide ranges of industries, from finance to manufacturing, high tech, medical devices, utilities, health care, and more
  2. Life coaches and executive coaches that want more in-depth training in how to coach people about career and work issues
  3. Career counselors that want to update their skills or add coaching to existing offerings
  4. Trainers, authors, consultants and speakers that desire to use coaching as a follow-on service to help attendees and readers implement the principles they teach
  5. Recruiters and executive search professionals that want a profit stream to carry them through economic downturns (since career coaching is recession-proof, it perfectly fits this need)

You will need to possess three types of traits to be successful as a career coach:

  • Excellent ability to communicate. You must be able to listen well, build rapport, and observe strengths and obstacles in clients, and be able to communicate in a positive yet firm way.
  • The entrepreneurial personality (assuming you are seeking to start or expand your own business). This includes being achievement oriented, able to work independently and be self-directed, and to follow through on your goals – even when it gets challenging!
  • Business management skills such as the key elements of a web site, marketing principles, bookkeeping basics for entrepreneurs, sales, finance, business and strategic planning, and the like. (These can be learned through some of our bonus training too.)

Successful career coaches have gained expertise and adopted habits you will need to cultivate to recreate their success yourself. You’ll learn them in this training!

jenni-proctor-small“I started this class with an established career counseling and coaching practice, but wanting to develop coaching programs and tailor my offerings to the needs of mature workers and pre-retirees. With Marcia’s coaching, I had the sudden insight as to what was central to ALL of my offerings, which allowed me to streamline and clarify them instantly! Opportunities to speak, coaching requests and an exciting possibility for an alliance have just started coming out of the woodwork with my newfound clarity. Thanks Marcia!”

Jenni Proctor

Certified Career Coach Training Curriculum

In this exciting program, I will help you clarify – and guide others to clarify:

  • Module 1: The Field of Career Coaching: What it is and is Not; History of Career Development

    Whether you have a background in career development or not, in this module we give you an overview of where career coaching came from, as well as how it’s similar to and different from career counseling, consulting, mentoring and more. You’ll learn the current state of the profession, key outcomes, definitions, and benchmarks for success. In short, you’ll start seeing the tremendous opportunities within the profession you have chosen, and how it can enhance both your lifestyle and your pocketbook.

  • Module 2: Ethical Considerations in Coaching; Overview of Authentic Vocation; AV Factor

    As a professional career coach, it is critical to understand not only the opportunities but also the ethical standards for our profession. We’ll explore these here along with case studies. Then we’ll get into the meat of our career design model – Authentic Vocation – and its first and foundational factor, life purpose.

  • Module 3: The QuantumShift! Coaching Model; Preparing to Coach; 3 Core Competencies; Intake Process

    In order to help clients discover their purpose-based career, you need a coaching model and framework. Our proprietary QuantumShift! coaching model helps you facilitate client breakthroughs – transformations and insights that last – more frequently. In this module you are introduced to the model (which incorporates all of the International Coach Federation competencies), as well as learn how to prepare for each coaching session. We’ll explore the three core coaching competencies you use in every session in more depth, and help you structure your welcome packet and intake process to create long-term client engagement – using our Career Coaching Toolbox forms to save you time and money!

  • Module 4: Level 1 Coaching; AV Factor 2: Values; AV Factor 3: Motivators and Interests

    By now, you have a basic understanding of our models. We delve more deeply into level 1 of our 3 levels of coaching, so you can help clients quickly solve problems, resolve dilemmas and make decisions. We also explore factors 2 and 3 of our coaching model, Values as well as Motivators and Interests, and the respective role of each in the career design process.

  • Module 5: Level 2 Coaching; AV Factor 4: Knowledge, Skills and Abilities; AV Factor 5: Work and Other Experience

    Now you are ready to coach at a deeper level and learn specific techniques to reveal clients’ motivators, beliefs, and internal processing systems that they can choose to change for greater effectiveness in life and work. We’ll give you specific coaching questions as well as suggestions on taking a courageous, holistic approach to your coaching.

    Also in this module we’ll give you tools and tips on revealing clients’ KSA’s and cataloging their past experience, using factors 4-5 and companion worksheets, to fill in more of the picture of their Authentic Vocation and next steps.

  • Module 6: Job Search Marketing Planning; Self as Product; Organizing the Search

    You can have the best definition of your career goals in the world, but if you don’t know how to market yourself to prospective employers in today’s often confusing job market, you’ll be left in the dust. In this module, we help you coach your job seeker client on how to view themselves as a product – and find their uniqueness. We also help them organize their search and choose the types of job search techniques best suited to their goals.

  • AV Factor 6: Desired Job Target(s); AV Factor 7: Work Environment; Tactics for the Published Job Market

    With the changing types of career paths today, it is important that the client carefully define the target of their search: employers, industries, locations, and the like. In this module we review that in Authentic Vocation factor 6, and then flesh out the 7 key aspects of one’s work environment an area commonly overlooked – so that the job they choose is as fulfilling as possible. We also explore best practices in responding to published openings.

  • Module 8: AV Factor 8: Business Reality; Strategies for the Unpublished Job Market; Using Linkedin to Uncover Leads and Connections

    While many approaches consider salary, benefits and other elements of what we call “Business Reality” first, we consider it last to let the creative juices flow! We help you discover web sites and other resources that your clients can use to determine their ideal salary and benefits package and calibrate it with today’s market. In this module we also explore how to tap into the 85% of jobs that are never advertised, including how to use Linkedin along with live networking.

  • Module 9: Using Social Media in the Job Search

    No job search today is complete without using Linkedin, Facebook, and other social media sites. Nearly 90% of all recruiters check a candidate’s Linkedin profile and/or Googles that candidate before an interview. But how do you guide your clients in these potentially powerful strategies for their search? Partnering with a leading expert in using social media in the job search, we bring you tips to help your clients stand out – in a good way! – on Linkedin, and what other platforms they need to be using.

  • Module 10: Level 3 Coaching; Résumé Design Secrets; Shifting Perspective; Dealing with Client Emotions

    Now we reach the most powerful kind of coaching at all: helping a client shift their identity, their self-concept, and how they see themselves. Their entire world – and the kind of work they attract – can shift as a result! We’ll help you use the Ladder of Inference and other powerful coaching tools to facilitate this dynamic shift within your client. Also in this module we give you a comprehensive knowledge of what makes a powerful resume, when to use what type of resume, how to help a client shift perspective when they feel stuck and to overcome difficult emotions such as anger or fear.

  • Module 11: Interviewing Strategies That Get the Job; Using Linkedin to Prepare; Evaluating Job Offers: Wants vs. Needs; Negotiating the Optimum Compensation Package

    Once the client starts their job search in earnest, interviews will result. This week we review power strategies to prepare for and succeed in the job interview, including what types to be prepared for, how to answer typical questions, and how to ask questions as well. Linkedin can be a high-impact tool for interview preparation – and we show you how to guide your clients in using it. Finally, we help you facilitate their evaluation of job offers, compare wants vs. needs and negotiate smart in the compensation stage.

  • Module 12: The Role of Intuition and Deep Listening in Coaching; Advanced Coaching Skills; Ending the Coaching Relationship

    To raise your coaching skills to the next level, we finish the course by helping you enhance the balance between intuition and intellect in coaching, increase your listening skills, and apply other advanced coaching skills. We introduce you to the idea of Lifetime Career Management in framing your client relationships, and when the time comes that they do want to end their coaching, how to do so with grace, keeping the door open for future needs.

  • BONUS 1: FREE Access to our Worldwide Online Virtual Learning Community

    virtual_web_sm-150x117Get access to our online platform including more than 30 downloadable forms from our Career Coaches’ Toolbox, your quizzes and final exam to complete for certification, assessment tools at wholesale cost, and our online chat area. Get connected right away with other graduates around the globe!

  • BONUS 2: My 3-Part Discover Your Life’s Purpose Audio Program

    lpcoverthmbHave you wondered about the meaning of your life? Or felt your work lacked purpose? Discovering your life’s purpose can make the difference between drudgery and fulfillment. In this audio program, seasoned coach and entrepreneur Marcia Bench will share with you what life purpose is, why it is important, and the 10 Clues to Discovering Your Life Purpose. Includes:

    1. Track 1: Introduction to Life’s Purpose
    2. Track 2: Ten Clues to Discovering Your Life’s Purpose (exercise)
    3. Track 3: Symbol Meditation (guided meditation to incorporate the intuition)

  • BONUS 3: Marcia’s Million Dollar Resource List

    checklistOne thing new coaches need is recommended vendors for printing, audio, publishing, teleseminars, shopping cart, publicity, and so much more.

    This list represents Marcia’s best resources – and their direct contact info so you can use them in building your own business or enterprise too!

  • BONUS 4: Full Career Coaching Success System Kit – including your own copy of the world renowned Bible in the industry, Career Coaching: An Insider’s Guide by Marcia Bench

    bookcdsblue195This proven system – which we have used to train thousands of coaches around the world – is the newly revised foundation of your training. It includes:

    a. 445-page Third Edition textbook, Career Coaching: An Insider’s Guide, covering all four key areas of expertise you need: Getting Started in Career Coaching, the Authentic Vocation Model of Career Design, QuantumShift Coaching, and the entire job search from A to Z in the Job Search Mechanics section; b. 200-page Study Guide; c. 4 CD’s of Audio Lectures corresponding with the 4 Parts of the book and course; d. 2 CD’s of Coaching Demonstrations of each of the 8 parts of our career design model as well as 4 other coaching situations.

So let’s summarize – here’s what you’re going to get

  • 12 full modules of training
  • Free access to our online Virtual Learning Community
  • Immediate access to my 3-part Discover Your Life’s Purpose Audio Program
  • Immediate access to my Million Dollar Resource List
  • Career Coaching: An Insider’s Guide book and entire Career Coaching Success System Kit

Karen-McGeehan-pic“Your approach helped me immensely with systematizing my business to the point of seeing larger revenue potential I ever thought possible. The most significant take-away has been the development of my Signature System, which has helped my program organization and create a BUZZ about my services. I made more than $7000 in a recent one-hour presentation – nearly 4 times what I would have been paid using my old approach! I know I now have the pieces of puzzle necessary to thrive, not just survive.”

Karen McGeehan
Inner View Nutrition

jeliou-small“I enrolled in Marcia’s class anticipating my retirement and transition to my own practice coaching legal professionals. And the classes helped me so much in both defining my unique offering for this audience and in knowing exactly how to attract clients at multiple price points. Thanks so much Marcia!”

Jeanne Eliou

So How Do I Get Certified?

Here are the steps to becoming a Certified Career Coach:


  1. Listen to (or attend live, if available) the entire training
  2. Read the chapters in the Career Coaching: An Insider’s Guide textbook you will get access to
  3. Complete the quizzes for each chapter
  4. Practice coaching with at least 5 different clients for a total of 50 hours, and have them complete the Coaching Client Evaluation form (found in the Virtual Learning Community)
  5. Take the Final Exam online
  6. Submit your application, along with the certification fee, via email to our staff.
  7. We will send you a frameable certificate for your wall, and a logo to use on your web sites and marketing materials.

Your certification is valid for 3 years, and is then renewable when you submit 30 hours of Continuing Education Credit.

Who is Leading the Training?

bqTCP_4181_smallIn case you don’t already know me, my name is Marcia Bench and I have been working with career professionals and entrepreneurs since 1986. I started out as a lawyer with a part-time consulting business, and moved through positions as an Executive Vice President in a career management firm until I discovered coaching. I have established and built Inspired Business Institute from half of my spare bedroom in 2001 (!) to a worldwide enterprise generating $400,000 from students in 42 countries in just a few years. And I still worked from home with a small virtual staff! (I even worked from my RV for a year at a time on two separate occasions, and didn’t miss a beat in the business.)

I have degrees in psychology and law – and practiced law for 4 years before becoming a full-time thought leader. I have written 25 books and spoken to thousands of groups of all sizes around the world – in person and via webinars and teleclasses. (I even took my first book, When 9 to 5 Isn’t Enough, published by Hay House, on the road for a 10-month, 65-city tour and got to share the stage with Wayne Dyer and Deepak Chopra!)

My passion is to help heart-motivated leaders, entrepreneurs and professionals just like you express your unique gifts to ALL of those who need them – and to make it easy in the process! I have a natural gift of synthesizing huge amounts of information into easy-to-follow systems, and helping you do the same as you deliver your message.

I am also a lifelong learner and coaching student, having explored many personal growth and spiritual programs and studied with some of the best mentors in the business including Ali Brown, David Neagle, Lisa Sasevich, and more. I bring all of this experience to the table – along with the proven results I’m getting with my clients every day as they implement it into their businesses!

“Become a Coach” Guarantee

We Personally Guarantee Your Satisfaction! I want you to feel very comfortable making the decision to join our “Certified Career Coach” training. And after more than 12 years training students, we know that you absolutely will have all you need to master the skills of career coaching once you complete the training. So attend as my guest through the close of the third week’s session, and if you don’t feel like you’ve gotten everything we promised and more, just return your materials and we’ll give you your money back!I know how fulfilling it is when you make a difference in people’s lives every day through your work with them AND you make a great living too. So rest assured…we know what it takes to be a comprehensively trained and fully prepared coach…and you will get ALL of these tools in our course (even customizable forms that will make your startup that much easier!). I personally invite you to join the thousands of coaches worldwide who have begun this journey…and let it transform your life too!

checkmark1 Yes Marcia! I’m Ready To Get Started on the Path to Being a Successful Career Coach Now!

I understand I’m going to get your full home study course and all course materials for your Career Coach Training where I’ll learn your career coaching models and coaching strategies.

Plus, I’ll get these bonuses:

  1. Free access to your worldwide Virtual Learning Community
  2. Immediate access to your Discover Your Life’s Purpose Audio Program
  3. Immediate access to your Million Dollar Resource List
  4. Career Coaching Success System Kit including Career Coaching: An Insider’s Guide book

And I know I’m protected by your “I Love this Training” Guarantee.


Option 1 (Best Deal) – Full Pay- One payment just $2497


Option 2 – 3 monthly payments of $875

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We look forward to sharing the course with you!

To your success,


Questions? Email us!

Call us at: 503-308-8179

ToddBavol“Marcia provided more value in one day than any other consultant I have worked with in all my years in business. And in the first month since we began implementing your plan, we generated more than $12,000 – starting from scratch!”

Todd Bavol
CEO of a $100 million company and a Wharton School of Business Hall of Fame member

JanineM071-144x150Trainer/Consultant Grows Business 30% Per Year With Coaching

“Career coaching, whether for performance or professional growth—especially inside organizations—is truly the ‘new training.’ “Career management” is an increasingly important topic for individuals, and as workplace loyalty decreases, the need for career coaching increases. My individual coaching work has grown by at least 30% each year as career resilience continues to be the only “job security” in today’s economy. Creating work I love, and helping clients do the same is a remarkable way to live my purpose!”

Janine Moon
Master Certified Career Coach, CompassPoint Coaching LLC,

Your privacy is important to us – we will never share your personal information with anyone!

Legal Disclaimer: Every effort has been made to accurately represent our product and its potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don’t apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.


We stand behind our programs! If you are dissatisfied with any of our products within 30 days of purchase, you may return the product for a full refund. If you enroll in a coach training program and wish to withdraw for any reason, you must return all materials received and delete any electronic documents from your computer. Refunds may only be made (1) within the first 30 days after enrollment and purchase, (2) upon written request for refund delivered by mail or email to our office address, and (3) provided the training materials and any other products returned are in resellable condition when returned. No refunds will be made after 30 days.

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